Esports tournament organiser BLAST has entered a strategic partnership with gaming and esports media network VENN.
The media company will collaborate with BLAST to create, execute, broadcast, and sell shoulder programming across the tournament organiser’s future events. In addition, VENN will own the North America qualifier series for the BLAST Premier 2021.
BLAST’s NA qualifier series sees eight invited CS:GO teams in the region compete for a chance to qualify for this year’s BLAST Premier series.
Robbie Douek, the CEO of BLAST, commented on the partnership: “BLAST is the fastest-growing esports tournament organiser in the world and has proven itself a highly valuable proposition for multiple brands.