German esports organisation Berlin International Gaming (BIG) has announced a partnership with German insurance company die Bayerische.
The deal will see die Bayerische named the official insurance partner of the organisation.
By joining forces with BIG, the partnership marks die Bayerische’s entrance into the esports industry. The insurance company has been the main shirt sponsor of German football club TSV 1860 Munich since 2016.
Martin Gräfer, Member of die Bayerische’s management board, spoke on the partnership in a release: “We have been watching the triumphant advancement of esports in Europe with great enthusiasm for some time now.