The Sports Wagering Integrity Monitoring Association has officially launched as a non-profit partner of industry stakeholders to identify and stop nefarious activity related to sports betting. SWIMA counts most of the major sports betting operators in the U.S. as founders. A key function of the organization will be a collaborative reporting system to track possible event manipulation and match-fixing.
MGM Resorts and Caesars Entertainment led the creation of SWIMA, which was originally announced in November. By the time it launched on Thursday, it had garnered support from 26 corporations, including bet365, DraftKings, FanDuel, Hard Rock, and William Hill.