In doing so, the multi-state operator has entered the country’s second-largest sports betting market, with the state firmly setting its sights on dethroning New York as the sports betting capital of the nation.
The launch is perfectly to coincide with March Madness, as well as the Chicago Cubs’ appearance in the much-anticipated 2025 MLB World Tour: Tokyo Series. Bet365, while late to the market, is hoping its status as a leading brand name can gain traction quickly into Illinois’ packed sports betting market.
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