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Beretta’s i-Protect Personal Detects Distress Using Biometric Data At New York City Marathon

When one says “Beretta,” more often than not, you think of the worldwide brand known for the Italian firearms it manufactures. Not so often do you think of the Beretta Research and Innovation Center also known as “BRAIN.”

BRAIN is Beretta’s “technology incubator” which is tasked to develop and test technologies that are aimed to provide solutions that ensure user safety.

BRAIN has theorized i-Protect Personal: a system that is designed to detect physical danger through a smartphone-connected sensors that track physical activity and monitors the body’s response to it. If the system detects distress, or if the user decides to activate the distress call, the system can alert emergency response systems.