Whether it’s a large enterprise or a startup, partnerships tend to develop at some point in a company’s growth cycle. The former, given its scope, has numerous ways in which to penetrate certain markets and its segments. The latter hopes to create a place for itself among the bigger players in a space or one that’s yet to be in a matured state.
For IBM Watson and three sports tech startups, there’s more behind the surface insofar as fostering a mutually beneficial synergy.
Recently, IBM announced a triumvirate set of partnerships with sports tech startups that will tap into cognitive computing–aiming to advance the pertinent sports-focused verticals involved.