North American organisation beastcoast has unveiled Four Loko as its official adult beverage sponsor.
The alcoholic beverage brand will activate through ‘happy hours,’ a series that will “bring together beastcoast’s fans and the team’s roster.”
This is said to be the first exploration into the esports industry for both Four Loko and its parent company, Phusion Projects. During the aforementioned online series, fans will be able to participate in giveaways for merchandise from both beastcoast and its new partner.
Grant Zinn, CEO and Founder of Beastcoast, spoke on the deal in a release: “This revolutionary partnership is a huge step forward for Beastcoast and for Phusion.