Bayes Esports is, in many ways, a perfect case study of the esports lateral entrant. Much of the data company’s leadership staff have little to no demonstrable esports experience. Most came from tech; some have software-engineering and data-science backgrounds. A platoon of veteran brainboxes—with little esports experience to speak of.
The question is: does it matter?
“A mix of different expertise is key,” says Juana Bischoff, Vice President of Sales at Bayes, when asked about the importance of fresh perspectives in a young, burgeoning industry. “With that, we hopefully can help the whole ecosystem become more professional.