From now until Nov. 20, tennis fans attending the Barclays ATP World Tour Finals at The 02 in London will be able to experience the sport via virtual reality.
The ATP and ATP Media partnered with Infosys and Sony’s Europe sports team around a new exhibit within the Fan Zone, leveraging the newly-launched PlayStation VR and its tracking camera and handheld controller to give fans a deeper look inside the sport they love.
“We look forward to unveiling this pioneering new technology at our season finale at The O2, offering a new and exciting way to experience our sport, as we look to leverage new technologies and engage with the next generation of fans,” said Chris Kermode, ATP Executive Chairman and President in a statement.