BAMTech, the technology services and video streaming company formed by Major League Baseball, joined with Discovery Communications on Tuesday to announce a long-term partnership that forms BAMTech Europe.
The new digital technology provider will work with content owners, broadcasters and over-the-top platforms to enhance their capabilities in Europe. Initially, the focus will be on Eurosport.
Eurosport Digital will become BAMTech Europe’s first client, and will help them gain access to select European sports rights. BAMTech’s back-end video platform and services will be implemented next year across all of Eurosport Digital’s products, which today include Eurosport.com and subscription-based OTT platform Eurosport Player.