An AAU game last month involving LaMelo and LaVar Ball, broadcasted on Facebook live by Ballislife, hit a 1.3 million total views, including 800,000 that tuned in live and 620,000 uniques.
Ballislife, a digital content platform that specializes in amateur basketball, normally distributes its content on YouTube, and had done content on Facebook before in the past, but only forayed into the Facebook Live feature in May. Its first game — the 2017 Ballislife All-American Game — garnered 170,000 views, and it’s only been uphill from there. In the past month, Ballislife has had as many views on Facebook as it had in the previous year combined.