Le Groupe Bel’s cheese snack Babybel has entered the esports industry through a deal with Spanish organisation Team Heretics.
Acting as the organisation’s official cheese snack, this is the first venture for Babybel in esports.
The deal will see Team Heretics and Babybel collaborate on initiatives that promote having healthy habits while gaming, though the specific activations haven’t been disclosed at the time of writing.
Lara Borrajo, Marketing Director of Bel Spain, spoke on the company’s entrance in a release: “We are very proud to be the new sponsor of Team Heretics.