BMW is shifting its global marketing strategy monumentally by switching to esports, which it hopes will lead to a sharing among the next generation of customers.
Luxurious German car manufacturer formed a partnership with 5 gaming organisations – US-based Cloud9, UK-based Fnatic, China-based FunPlus Phoenix, Germany’s G2 Esports and South Korea T1 – aimed at catching video game-stick eyeballs in titles such as Legends League, DOTA 2, Fortnite and FIFA.
BMW has announced it’s partnering with 5 esports organisations, along with 8.1 million follow-ups across Twitter, YouTube and Instagram, have also a massive involvement and reach across social media.