Melbourne, Australia-based 776BC makes athletic apparel, mostly for runners and rowers, but now the company has pushed into the sports technology sector with its new Motion line.
Two years in the making, 776BC’s Motion System hopes to help enhance athletic performance through the use of biomechanics. But Motion’s athletic tops and bottoms are not tech-filled or chip-based. Instead, the company utilized fundamental human body movement and motion concepts to trace key body inflection points onto easy-to-see lines and markers throughout the new compression clothing made with carbon fiber weave and liquid titanium.
Two-time Australian Olympic rower and silver medalist Cameron McKenzie-McHarg and his wife, Kate McKenzie-McHarg, founded the company with rowers in mind.