A new sports content app and website has launched in Australia called 20FOUR. The company hopes to pump out a ton of behind the scenes athlete-related content for an array of sports.
The Sydney-based startup, which has been in the works for the last 18 months, plans to deliver mostly video content for fans of Australian rules football, rugby, soccer, cricket, surfing, snowboarding, motocross and more. The athletes, as well as 20FOUR’s in-house production team, will produce all of the content.
The hope is to provide fans access to off-season, off-day and behind the scenes action they rarely can get from a game or event television broadcast.