With the global esports business pushing into the billions of revenue in the coming years, a fan base in the hundreds of millions and live events packing out global stadiums, the mammoth rise of the world’s fastest growing sport in competitive online gaming shows no sign of slowing down any time soon.
With more than 600 esports sponsorships secured since the start of 2016 combined with the investment that global sporting teams and leagues are pumping into this space by buying esports teams and leagues or setting up high performance esports training centers, there is no doubt that this is big business as both sponsors and sports stakeholders see the potential to reach new audiences and establish new revenue opportunities.