There’s no shortage of fitness bands on the market. Most claim to aid you with real-time coaching and post-workout advanced analytics. Until the AURA Band‘s introduction, none have supplied live body composition tracking and authentic rewards for working out. AURA doesn’t just benefit you financially; data gained is available to be sent to your insurance company or personal doctor.
The band’s difference maker comes from something called bioimpedance analysis.
“Bioimpedance analysis, or BIA, allows AURA Band to generate data about your body’s fat, muscle and water volume,” reads AURA’s Kickstarter page. “Simply make a loop with your hands around AURA Band, tap the device two times and then hold for five seconds.