While studying for an MBA at the University of British Columbia, Dan Eisenhardt pitched an idea during class to bring augmented reality to swimming. A dozen years later, Eisenhardt is finally bringing that concept to market with the release of FORM swimming googles.
Eisenhardt swum competitively as a child growing up in Denmark, and won NJCAA All-American honors while swimming for Indian River State College in Florida as a freshman in the mid-1990s. Because looking at a stopwatch or a wearable tracker always meant stopping, he wanted to bring real-time metrics to swimming in a non-disruptive way.
His original project was a startup called Recon Instruments, but the concept pivoted to snow sports.