AT&T will become the first non-apparel partner to have its logo featured on all WNBA jerseys as part of a new deal. The tech company and the league also plan to collaborate on programs that support women in sports.
The multi-year partnership will make the global communications and technology company the first tech brand to appear on the front of all 12 team jerseys throughout the league. The jerseys will debut during this week’s WNBA Draft held at Nike’s new NYHQ retail store in New York City.
AT&T’s brand will also be integrated into WNBA.com, the WNBA app, and WNBA social channels, as well as with broadcast partners ESPN networks and NBA TV.