IMG, the talent agency owned by Endeavor, is nearing a 10-year deal worth $1 billion for betting streaming and data rights to the ATP World Tour. If the deal is completed, it would be the largest media rights deal in the history of tennis.
The deal is reportedly in the final stages of negotiation and covers the ATP World Masters 1000 series, the World Tour 500 series and some of the 250 series events. According to SportsBusiness Media, no other betting streaming or sports data company was invited to make an offer to the ATP, who negotiated exclusively with IMG for these rights.