Sporting clubs of all shapes and sizes around the globe are utilizing technology to find the best way to connect with fans and increase brand awareness. Some have tried live streaming packages, some have tried data mining to best relate to the needs and wants of their customers, but the Association of Tennis Professionals has created it’s very own social media app that will allow fans from anywhere in the world to connect and participate in the world tennis arena.
ATP, along with social networking company, Vixlet, recently launched an app called MyATP. Tennis fans who wish to connect with peers that share similar interests will use the app, as well as those interested in following their favorite athletes’ progress.