Before the Atlanta Hawks defeated the Brooklyn Nets in the first round of the NBA Playoffs, they tried something that hadn’t been done before. Seven months after Twitter allowed products to be bought from a tweet, they offered a limited number of playoff tickets for Game 2 of the Eastern Conference match-up to be directly purchased by fans via Twitter. With the tap of a tweet, fans selected tickets and paid with a credit card without even leaving Twitter.
As social media and sports continue to collide, Twitter has been one of the most used platforms to get news about favorite professional teams.