Atlanta Esports Ventures (AEV), owners of the Atlanta FaZe Call of Duty League (CDL) franchise and the Atlanta Reign Overwatch League (OWL) franchise, has announced it has entered a strategic partnership with sponsorship analytics platform Zoomph.
The deal will see both CDL and OWL franchises use the analytics platform to acquire data in order to create more effective partnership campaigns.
Zoomph first entered esports in 2019, joining forces with North American organisation Pittsburgh Knights. In August, the platform expanded its presence, entering into a partnership with Team Liquid to measure the impact of the organisation’s deals.