Justin Haffad of the Atlanta Braves won the Horizon Summit data visualization challenge at Levi’s Stadium on Friday with the design of a Tableau dashboard that allows sales representatives to more efficiently meet with their different clients.
Haffad’s entry beat out two dozen other other submissions from a range of different companies, teams, and leagues. The data visualizations spanned topics from fan engagement and feedback to email marketing and venue operations, and included both seat maps and new tools.
The Braves’ eight-person membership services team is incentivized to organize out of office meetings with the team’s business accounts, but working out how to plan those meetings efficiently can be a challenge.