The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Adam Zimmerman joined the Atlanta Braves in early January as the Vice President of Marketing. Zimmerman’s responsibilities include the management and strategy for all marketing and branding of the Braves; he also focuses on consumer and digital marketing, community affairs and game entertainment for the team.
Name: Adam Zimmerman
Company: Atlanta Braves
Position: Vice President, Marketing