Danish esports organisation Astralis Group has entered a commercial partnership deal with Nordic electronics retail chain POWER.
The agreement takes effect immediately and will remain active until December 2022.
According to the release, the agreement aims to ‘bring the organization’s teams and brand even closer to the consumers and fans in the Nordics’.
Jakob Lund Kristensen, Founder and CRO of Astralis, spoke on the partnership in a release: “This is an important move in our strategy to become an even larger part of the everyday life of the fans by having a physical presence.