Danish organisation Astralis Group has entered a commercial partnership with sponsorship and analytics firm Cavea for an undisclosed term.
The deal will see Cavea provide social media analytics across all of Astralis’ media channels.
Astralis joins the likes of Swedish organisation Ninjas in Pyjamas, British organisations Fnatic and Excel Esports, and tournament organiser DreamHack on Cavea’s roster of partners.
Jakob Lund Kristensen, Co-founder and CCO of Astralis Group, spoke on the partnership: “Our vision is to create a globally recognized and iconic gaming brand. In this connection and to push our commercial partnerships forward working systematically with the best insights and analytics in the industry is paramount.