Wit the ATP World Title being decided last weekend with Novak Djokovic defeating Roger Federer, it’s a good time to look back at how the Association of Tennis Professionals (ATP) aims to improve social media engagement through its recently launched three year partnership with Infosys.
Infosys plans to offer viewers detailed stats on player performance to improve their viewing experience. Tennis does not have a big data platform, but this partnership will change that by allowing fans to predict match outcomes and dive deeper into data driven patterns of the sport.
“TV fans are also engaged but it’s a one-way communication between the TV and them, they can’t communicate back,” Mohamed Anis, head of energy and services for Europe at Infoysys said.