As the trend starts to solidify, yet another big sports brand has conformed to digital GPS tracking, with Asics purchasing the fitness app, RunKeeper. The app was founded in 2008 and has quickly grown into one of the most successful tracking apps in the world with 33 million followers globally.
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The app is compatible with iOS and Android devices, using the smartphone’s GPS to trace running routes, time and distance.
Jason Jacobs, founder and chief executive of Runkeeper, said: “It seems clear that the fitness brands of the future will not just make physical products, but will be embedded in the consumer journey in ways that will help keep people motivated and maximise their enjoyment of sport.