After months of gathering improvement ideas on Reddit, AS Roma announced the launch of their new website on December 7th. AS Roma was inspired to redesign their old website after being voted 6th worst out of all the Champions League team websites. Instead of closing its doors and working on the website in seclusion, Roma enlisted the help of the most important audience, the fans who view the website.
As we saw in October, AS Roma posted a thread on Roma’s subreddit asking for suggestions to the new site. The idea worked, and writers, website graphic designers, and fans helped to establish productive dialogue between the team and the public.