Serie A soccer club AS Roma has partnered with Snapchat to produce a weekly show on the mobile platform’s discovery page. AS Roma is the first Italian soccer team to launch a weekly show on Snapchat.
Fans who subscribe to the free AS Roma Snapchat account will be able to watch exclusive player challenges and highlight reels, with new content being produced every week. Roma’s channel will also include a profile page where users can access previously aired episodes. Stories posted on Snapchat typically only stay visible for 24 hours before disappearing, but Roma has maneuvered around that with its profile page.