Arsenal FC has announced a significant extension of its current partnership with BNN Technology, a Chinese content services provider, which will see unique mobile content and “money can’t buy” VIP experiences being delivered to Chinese soccer fans.
The expanded partnership will see BNN provide a wide range of Arsenal-focused content to the Xinhua News app, which is the state news agency for China. This content will include pre-match press conferences and interviews, weekly news bulletin videos and training footage, monthly bespoke coaching videos and a set number of news articles each week. Chinese fans will also be offered opportunities to win a number of prizes through this partnership, including fully paid VIP trips to watch Arsenal play at the Emirates Stadium in London, as well as competitions to win merchandise.