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Arccos Now Gives Users Analytics for Every Swing

Related Topics: Analytics, Sal Syed, Microsoft

Arccos, the golf analytics startup that works as a digital caddie, deepened its partnership with Microsoft this week. A new version of its app will offer golfers real-time swing strategies and analyses for every shot on any course in the world.

Through an updated feature in the company’s app called Arccos Caddie 2.0, the Microsoft Azure-powered service will use artificial intelligence to offer users advice about strategies and predict outcomes as they work their way down the golf course. Among the factors Caddie 2.0 will consider are a user’s shot history, the historical performance of other Arccos users, weather conditions such as wind speed and direction, elevation changes, hole geometry, and hazard locations.