(By Jessica Toonkel for Reuters) — The National Football League is planning to livestream all three games scheduled to be played in London next season, and Apple Inc and Alphabet Inc subsidiary Google are among the technology companies in talks to buy the rights to conduct the streams, said two sources familiar with the situation.
Last year, the NFL partnered with Yahoo Inc to livestream a London game, the first time a technology company has streamed a game for free to viewers. Livestreaming is becoming increasingly popular as more consumers cancel their cable subscriptions, a practice known as cord-cutting.