As fitness influencers on social media seek to gain audiences and build careers based on their health and exercise advice, many are turning to app developer Plankk. Since the company was founded in 2016, it has launched mobile apps for 33 social media influencers, and it currently has 21 more in development.
CEO and co-founder Colin Szopa expects that number of Plankk partnerships to reach 100 by this summer. Given there are more than 300 million posts with the tag #fitness on Instagram, he may well be proved right, and Plankk may flourish in its chosen niche.