In-game advertising platform Anzu has raised $9m (£6.56m) in its latest round of funding, with the likes of BITKRAFT Ventures and Sony Innovation Fund becoming investors.
The capital raised will be used to expand the company’s commercial growth alongside funding sales and marketing initiatives to assist in moving it forward on a global scale.
The funding round was co-led by BITKRAFT Ventures and HBSE Ventures. Other participants in the funding round include marketing services organisation WPP, The Chicago Cubs, and Alumni Ventures Group, alongside the Sony Innovation Fund.