In-game advertising platform Anzu has expanded its partnership with game developer Axis Games.
The expansion will see Anzu integrate advertisements into Axis Games’ newly-formed Axis Football Esports League played on Axis Football.
The parties first collaborated earlier in 2020, when Anzu first integrated its platform into the game content of Axis Football. Said to be an industry first, this expansion will enable advertisers to run campaigns during a live esports event.
Danny Jugan, President of Axis Games, commented on the expanded cooperation in a release: “We are excited to partner with Anzu as our advertising supplier.