Europe’s premiere basketball association, the Euroleague, tipped off their current season on October 15th. Sponsored by Turkish Airlines, among others, the Euroleague hosts 24 teams and is broadcast in over 200 countries. This season, their digital campaign team has ramped up partnerships and created their own technology campaigns, enabling more people to engage and watch the competition in creatives ways. Rayde Luis Baez, Head of Digital & Content Marketing at the Euroleague wants “Euroleague to be on every screen available for the fans”. He discussed this and more in our conversation recently.
Even though Rayde took over this role earlier this year, the Euroleague piloted initiatives throughout last season in order to offer its fans a different look at the game.