Every year, the Super Bowl brings us emotionally-charged moments. Last year’s game was chock-full of them as the New England Patriots climbed back from a 25-point deficit to beat the Atlanta Falcons. This year, we can quantifiably measure audience emotion thanks to Ampsy and bluemedia.
By combining Ampsy’s proprietary geofencing technology with bluemedia’s ability to create experiential activations, marketers can focus on the most emotionally-driven points of the game.
Ampsy’s geofencing tech will unlock reactions from the highest-profile influencers inside of U.S. Bank Stadium based upon their posts on social media.