Amazon disclosed the season-ending viewership numbers for its 11-game Thursday Night Football NFL package and claimed victory over Twitter by average-minute audience.
The numbers that Amazon provided to SportTechie indicated that the AMA tuning into NFL action on Prime Video for at least 30 seconds was more than 310,000, a number said to be 17 percent higher than Twitter during the 2016 season. An analysis by MarketingLand pegged Twitter’s AMA at 265,800.
Whether Amazon truly outperformed Twitter in reaching a live-streaming audience, however, is not clear because the two tech giants have not reported apples-to-apples metrics.