Amazon finally secured a package of English Premier League soccer rights for its U.K.-based Prime members on Thursday. The tech giant will provide exclusive broadcasts of 20 matches in each of three seasons, beginning in 2019-20: a 10-match round of midweek fixtures in December and the complete set of matches on Boxing Day (a festive British holiday one day after Christmas). This is the first time an entire round of matches will air live.
Terms of Amazon’s deal were not disclosed, but BT Sport bought the remaining 20-match package for £90 million ($121 million), although the deals are identical because of the differing dates included.