NEW YORK — In hearing Amazon executives discuss the kickoff of its Thursday Night Football streaming package next week, a few insights emerged about how the tech giant envisions its NFL coverage and what customers should expect starting with the first game on Sept. 28:
The game broadcast itself won’t be materially different but may have some innovative trimmings for fans, given its presentation within the integrated ecosystem of Amazon Prime’s sprawling subscription offerings.
Thursday Night Football is the start of a grand live-sports experiment and most assuredly will be joined by other rights deals as Amazon bolsters its credentials as a one-stop video shop.