Amazon may not have added the streaming rights to the 2018 Ironman World Championship to its growing selection of sports content, but the online retail giant has partnered with one of the world’s biggest endurance events in another way. The company has been named the “official sports nutrition retailer” of the iconic triathlon event.
Ahead of the Oct. 13 event in Hawaii, Amazon’s website has added a pop-up Ironman-branded nutrition shop, stocked with brands from the event’s official nutrition partners, such as CLIF Bar and Gatorade.
Amazon’s sponsorship will provide participants access to a “vast selection of nutrition products,” all located in the same location on Amazon’s online Ironman store.