Esports entertainment company Allied Esports has entered into a licensing agreement in partnership with esports data provider GRID.
The multi-year deal will launch with the VIE.gg Counter-Strike: Global Offensive Legend Series tournament, which is set to begin on August 31st.
The agreement will see GRID’s data solution integrated into the event, delivering real-time data to bookmakers and sports betting platforms. It also marks the first time Allied Esports will offer the use of its data and video rights to enhance consumer betting.
Frank Ng, CEO of Allied Esports, spoke on the agreement in a release: “The interest and growth of esports wagering creates an incredible amount of value around secure, official statistics, and we’re excited to partner with GRID to deliver an enriched, data-driven version of our Legend Series events to an even broader audience.