The International Olympic Committee announced Thursday that Alibaba will become the official cloud services and e-commerce platform services and a founding partner of the Olympic Channel, offering its digital capabilities in a partnership through 2028.
With the partnership, Alibaba will help Olympics management operate more efficiently, effectively and securely with its cloud computing infrastructure and cloud services, including supporting big data analytics requirements. Alibaba will provide its digital media technologies to develop and customize a localized and relevant Olympic Channel for a Chinese audience.
Timo Lumme, the IOC’s Director of Television and Marketing Services, said the partnership was “transformational” and called Alibaba the “ideal partner” to help go after an estimated 700 million online viewers in China.