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Alex Ovechkin Becomes AR Cereal Star, African World Cup Qualifiers Stream for Free

Wednesday, Sept. 4, 2019 – A roundup of some of the key sports technology news you need to know, including SportTechie’s own content and stories from around the web.

  • Washington Capitals captain Alex Ovechkin is starring on a new augmented reality cereal box. Grocery chain Giant Food has temporarily renamed its Honey Nut O’s brand as “Ovi O’s” in Washington, D.C., Maryland, Virginia and Delaware. Customers can scan a box of the cereal using the Snapchat app to play Ovi O’s Slapshot, controlling Ovechkin on their phones as he shoots the cereal at moving targets.