Supermarket chain ALDI has been named as the official supplier of the Prime League, a League of Legends competition for the DACH region.
The partnership also sees the supermarket chain launch ALDI Gaming, a dedicated brand that will represent both ALDI Nord and ALDI SÜD corporate groups as a way to ‘promote the esports and gaming scene in Germany.’
The Prime League was launched in January 2020 by Riot Games and Freaks 4U Gaming as a replacement for the Premier Tour.