French esports organisation Team Vitality has announced a partnership with supermarket chain ALDI France.
The agreement, which spans over a three year period, will see both entities look to take a step into a sector that has previously been unexplored by the two brands.
ALDI France will collaborate with Team Vitality in promoting a healthy and varied diet to esports fans alongside the organisation’s own players. Moreover, the supermarket chain will gain ‘high visibility’ on Team Vitality’s various communication channels.
ALDI France’s logo will also be prominent on select Team Vitality player jerseys.