The online gaming industry has become a hotbed of innovation since the U.S. Supreme Court ruled in favor of states being able to legalize sports betting last year. Artificial intelligence, automation, and data are now fueling a new range more personalized products.
WSC Sports is working toward a world in which automated video highlights can be served to fans immediately after a key play takes place. Those highlights could be used to incentivize fans to place a bets on the next play. (WSC recently showcased this capability with the NHL.) Media network VSiN and software as a service customer retention company Optimove are leveraging data and AI to better target users and cater to individual preferences.