The Australian Football League’s Adelaide Crows have announced another innovative technology advancement that is set to increase fan engagement.
Fresh from announcing their purchase of an esports team in May, the Crows have now set their sights on venturing deeper into virtual reality by becoming the first AFL club to live stream video of the team to fans in 360 degrees.
The Crows worked with both Telstra and Adelaide-based virtual reality studio Jumpgate VR to expand on the previous virtual reality experiences which the club produced earlier in the season. The new partnership brings live streaming from the Adelaide Oval to the club’s app.